Whether you’re planning to email a top influencer about a collaboration idea, or you’re thinking of sending a pitch to an investor, there’s one important thing you have to keep in mind — these people have very limited time.
They’re not going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So how do you make them read and reply to your email?
The simple answer? Keep it short, simple and professional. And don’t, by any means, fill your message with jargon or overused cliches.
To help you with your email outreach efforts, and to save you from potential embarrassment (and dismissal of your message), here’s a quick guide by Aaron Orendorff (made with Visme) on the top 21 phrases you should never (ever) mention in an email.